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THE LATEST NEXT AGENDA DROP:
Fandoms, CommunitIES & Participation
LUXURY & LIFESTYLE. MARCH 2025

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THE NEXT AGENDA
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Shaping Culture. Defining Brands. Leading What's Next.
Forget trends that fade before you’ve even learned the dance. The Next Agenda delivers the culture shifts that last, driven by our cross-culture, cross-generation, cross-geography community of thinkers, doers and make-sh*t-happen-ers.
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Fandoms, CommunitIES & Participation Luxury & Lifestyle.
March 2025

In a world where luxury has evolved from materialism to collective experience and belonging, our latest instalment explores how brands are unlocking the power of community and fandom to survive and thrive as luxury landscape shifts beneath their feet.

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PREVIOUS DROPS

ISSUE 10: DROP 02
LUXURY & LIFESTYLE
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ISSUE 10: DROP 01
SPORTS & FASHION
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ISSUE 9
CULTURAL MAGNETISM
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ISSUE 08
LEARN TO TIME TRAVEL
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ISSUE 07
NEXT-GEN ON LUXURY
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ISSUE 06
Slaves to The Algorithm
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ISSUE 05
Welcome to The Next-Gen Economy
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ISSUE 04
Culture for Profit
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ISSUE 03
Gen-Z: Bravery, or Bullsh*t?
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ISSUE 02
Generation Anxious
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ISSUE 01
Women in Football: Not As You Know It
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Want to join a community of global leaders, cultural disruptors, and brand leaders who don’t settle for just keeping up, but are setting the pace.
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Want real-time insights so fresh they still have that new-idea smell. Who cares what was trending last week? We’ll get you ready for what’s next up. No crystal ball required.
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Want to see the world through a dozen different cultural lenses.
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Want to understand what makes people tick, what excites them, what they love, what they hate, and what gets them to hit ‘share’.
The Next Agenda helps you tap into the heart and soul of culture and plug in to what actually matters.
The world moves fast. We have to move faster. Every angle, every nuance, every twist, every turn, downloading and decoding culture so you don’t have to.
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With multi-dimensional cultural intelligence, you’ll get a richer, deeper understanding of what’s really happening around you, spotting everything from the next big trend to the long-term shifts shaping society. No more guessing. Just smarter, more impactful decisions.
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Each month we explore and examine the shifting cultural zeitgeist providing fresh insights, emerging perspectives and recommendations for brands wanting to play at the forefront of culture.

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