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THE LATEST NEXT AGENDA DROP:
OFF THE RECORD: TUNING INTO THE SHIFTS SHAPING MUSIC CULTURE.JUNE 2025

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THE NEXT AGENDA
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Shaping Culture. Defining Brands. Leading What's Next.
Forget trends that fade before you’ve even learned the dance. The Next Agenda delivers the culture shifts that last, driven by our cross-culture, cross-generation, cross-geography community of thinkers, doers and make-sh*t-happen-ers.
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OFF THE RECORD: TUNING INTO THE SHIFTS SHAPING MUSIC CULTUREJUNE 2025

MUSIC IS MOVING FROM MASS APPEAL TO MEANING. OUR LATEST REPORT TUNES INTO THE RISE OF THE INTENTIONAL LISTENER, THE REINVENTION OF GRASSROOTS SPACES, AND THE NEW EPICENTRES OF SOUND. DISCOVER HOW BRANDS CAN MOVE BEYOND NOISE AND CONNECT TO MUSIC CULTURE IN WAYS THAT ARE PERSONAL, ROOTED AND RESONANT.

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PREVIOUS DROPS

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OFF THE RECORD
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ISSUE 10: DROP 02
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ISSUE 9
CULTURAL MAGNETISM
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LEARN TO TIME TRAVEL
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NEXT-GEN ON LUXURY
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Slaves to The Algorithm
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ISSUE 05
Welcome to The Next-Gen Economy
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ISSUE 04
Culture for Profit
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ISSUE 03
Gen-Z: Bravery, or Bullsh*t?
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Generation Anxious
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ISSUE 01
Women in Football: Not As You Know It
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