Born out of our global research project to explore how u30s perceive the world and their place in it, SELFHOOD is a global network of individuals enlisted by ZAK to learn, create and test frameworks for brands to engage with people like them.

Our previous White Papers have looked at The Death of the Millennial, Decoding Youth Identity in the Social Age and The New Rules of Social. 

Our latest report looks at the meteoric rise of D2C brands and what this means for businesses across all sectors.

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