Topdeck Travel
Time to Get Outta Here
Insight
Living with the in-laws? Working a 9-5? Feeling judged on social media? Modern life is BS. Travel is an escape from these constraints, it’s where identity is developed in the fast lane.
Challenge
But travel has become a conveyor belt of identikit experiences. Instagram is a place of beautiful travel photography, but it’s all the same. That pier, that swing, that infinity pool. In the age of the individual. That. Won’t. Do.
Change
A new brand proposition pivoting Topdeck from artificial and superficial travel, to travel that Feels Real. And an ad campaign called Time To Get Outta Here where we contrast the humdrum of home with Topdeck’s visceral experience.
Insight
Living with the in-laws? Working a 9-5? Feeling judged on social media? Modern life is BS. Travel is an escape from these constraints, it’s where identity is developed in the fast lane.
Challenge
But travel has become a conveyor belt of identikit experiences. Instagram is a place of beautiful travel photography, but it’s all the same. That pier, that swing, that infinity pool. In the age of the individual. That. Won’t. Do.
Change
A new brand proposition pivoting Topdeck from artificial and superficial travel, to travel that Feels Real. And an ad campaign called Time To Get Outta Here where we contrast the humdrum of home with Topdeck’s visceral experience.
