Make Us Dream

New Balance Football

Capitalise on LFC making Champions League finals.

New Balance Football - Make Us Dream
Play
https://youtu.be/lXO-y7203PE

CHALLENGE

This was BIG NEWS for LFC and as NB Football’s most valuable sponsorship asset we needed to make an impact. As one of their key partners, we needed to celebrate  the achievement with a piece of highly relevant content, and deliver it in a short space of time.

INSIGHT

With emotions running high for the club and fans alike, we knew that this needed to resonate with their devoted fans to intensify the importance of the moment.

SOLUTION

This was an opportunity for the brand to demonstrate their deeper understanding and empathy of the LFC fan, through an highly emotive piece of content. With this in mind we wanted to portray the importance of the moment through the eyes of a true LFC fan. We shot it in places irrevocably linked to the heritage of the club and fans, from the Home Baked café just outside of Anfield stadium to the docks and Lime Street Station. From concept to casting, filming and editing, we had 1 week to turn this campaign around, showcasing our agility and expertise when working with New Balance and LFC.

RESULTS

High engagement across all social channels with:

88,800 Instagram views
403,000 Facebook views and 1.1K likes
6,240 Twitter likes and 2,030 retweets