New Balance Football
Digital-first limited edition boot launch.
In a highly competitive market with brands fighting for the attention of a shared audience, we had to create a campaign that said something about NB Football as well as give our audience something to talk about.
We had to develop a campaign that told a clear and simple product led story, whilst driving appeal
with our audience.
Our audience for limited edition boot drops are always looking for something new, something coveted, something that grabs their attention and will set them apart on the pitch.
To reach them, we had to be where they were, disrupt their social feeds and leverage trusted media outlets and influencers to tell our story.
Inspired by the copper aesthetic of the product, we developed an energetic campaign idea that demonstrated the link of energy transference from player to boot and boot to ball in a visually engaging way.
Leading with a digital first focus we developed a launch film, social stills and AV assets plus a global retail tool kit, to further drive the campaign
A PR seeding campaign reached global media and social influencers further driving awareness to a global consumer audience.
High engagement with football media and influencers
7k organic views
6k organic engagements