Conduction Pack

New Balance Football

Digital-first limited edition boot launch.

Conduction Pack Film
Play
https://youtu.be/P9b8GWfBhls
Key Art

Challenge

In a highly competitive market with brands fighting for the attention of a shared audience, we had to create a campaign that said something about NB Football as well as give our audience something to talk about.

We had to develop a campaign that told a clear and simple product led story, whilst driving appeal
with our audience.

Insight

Our audience for limited edition boot drops are always looking for something new, something coveted, something that grabs their attention and will set them apart on the pitch.

To reach them, we had to be where they were, disrupt their social feeds and leverage trusted media outlets and influencers to tell our story.

Solution

Inspired by the copper aesthetic of the product, we developed an energetic campaign idea that demonstrated the link of energy transference from player to boot and boot to ball in a visually engaging way.

Leading with a digital first focus we developed a launch film, social stills and AV assets plus a global retail tool kit, to further drive the campaign
at point-of-purchase.

A PR seeding campaign reached global media and social influencers further driving awareness to a global consumer audience.

Results

High engagement with football media and influencers

7k organic views

6k organic engagements