Fortnum & Mason
Heathrow T5 Launch
Insight
People are overwhelmed with luxury watch, scent and fashion advertising in busy travel hubs, It’s visually indistinct and forgettable wallpaper.
Challenge
To launch a F&M store in Heathrow’s T5 and a champagne bar in St Pancras railway station, we needed visuals that would cut through the clutter and copy to hold the viewer’s attention.
Change
A visually striking copy-driven campaign around travel and gifting that drove awareness of the launches in a quintessentially British humour-driven manner via top of the funnel traditional comms.
Insight
People are overwhelmed with luxury watch, scent and fashion advertising in busy travel hubs, It’s visually indistinct and forgettable wallpaper.
Challenge
To launch a F&M store in Heathrow’s T5 and a champagne bar in St Pancras railway station, we needed visuals that would cut through the clutter and copy to hold the viewer’s attention.
Change
A visually striking copy-driven campaign around travel and gifting that drove awareness of the launches in a quintessentially British humour-driven manner via top of the funnel traditional comms.
