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New Balance Lifestyle

Louder than Words


So-called Millennial audiences are adept at filtering out hype. They want to see what’s behind the advertising and understand a brand’s point of view on their world before they buy their products.


Create a more authentic, ownable brand proposition which allowed for the vast differences in regional audience profiles. Create a unifying visual identity for integrated comms.


We created an award-winning, clear and cohesive brand proposition. New Balance Lifestyle’s first ever global brand guidelines were adopted by all regions allowing for more consistent product and brand advertising campaigns.