Vodafone
Busy 4G
Insight
Accra is a thriving city of young entrepreneurs reliant on technology to run their businesses. They needed a modern 4G data service they could trust to not let them down.
Challenge
Having already sold their naming rights, Vodafone needed a presence in Ghana. The market was already split between three well known brands, but infrastructure was poor across the board.
Change
Acquire Accra’s oldest internet cafe, a business that almost every young Ghanaian had encountered, and turn it from a single outlet into a progressive, service-orientated and reliable data brand. After a complete brand transformation and rollout, Busy 4G is now Accra’s second biggest service provider.
Insight
Accra is a thriving city of young entrepreneurs reliant on technology to run their businesses. They needed a modern 4G data service they could trust to not let them down.
Challenge
Having already sold their naming rights, Vodafone needed a presence in Ghana. The market was already split between three well known brands, but infrastructure was poor across the board.
Change
Acquire Accra’s oldest internet cafe, a business that almost every young Ghanaian had encountered, and turn it from a single outlet into a progressive, service-orientated and reliable data brand. After a complete brand transformation and rollout, Busy 4G is now Accra’s second biggest service provider.
