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Women in Football: Not As You Know It.

Not As You Know It.

The 2019 World Cup was a watershed moment for women’s football. 1 billion people tuned in across the globe. It wasn’t just a team winning the World Cup, it was a transformative moment for women around the world.

It’s not the same as the men’s game. It’s a brand new rubric. Which means brands are different too. Who they are, how they behave, how they activate. Covid-19 was undoubtedly a setback. But women’s footballs’ biggest financial stakeholders are in it for the long haul.

Women’s football is set to be a record-breaking, decade-defining sport with a truly inclusive, diverse, global audience. We investigated how brands can get involved in supporting the game’s incredible potential for growth.

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