Is your brand guilty of going all in on a single cohort? Need a little help unlocking the consumers you’re leaving behind?
With culture, consumption and influence a glorious multiverse of cross-generational interconnectivity, simply pursuing a single cultural strand runs the risk of relegating your brand to the history books.
In Volume II, we’re debunking generationalism, decoding cultural codes of influence, and exploring the ways brands can expand their horizons to reach across the divide.
The Next Agenda is ZAK’s latest series of insight-driven studies, powered by SELFHOOD, our global insight community.
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