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Culture for Profit

“Culture now can be conjured in a moment, and die just as fast. But it’s never been so powerful.”

What is culture? And what does it really mean? Well, it means an awful lot. Particularly to Next Gen audiences. Culture is how we differentiate ourselves, how we signal ourselves to others, and how others can attempt to define us. It’s identity. 

A brand’s place in culture isn’t always clear. And opportunistic attention grabs can be spotted a mile off. We’ve taken a look at how the smart brands can profit from culture and tap into the huge potential rewards waiting for those who can capture the imagination of these Next Gen audiences.

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