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Cultural Magnetism

Exploring the shift in the dynamics of cultural exchange.

Is America losing its global grip on cultural influence?

All around the world the exponential growth of social media, social mobility and social consciousness is changing the shape of music, fashion, media and more. From South Korea to Nigeria, Puerto Rico to the Middle East and beyond: different perspectives, voices and cultures are making themselves unignorable.

In Volume III of The Next Agenda, we’re discussing how transnational influence is reshaping audience habits to create more places to play and opportunities to engage for the brands who are willing to think bigger.

Now it’s up to those brands to keep up… or be left behind.


The Next Agenda is ZAK’s latest series of insight-driven studies, powered by SELFHOOD, our global insight community.

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