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White Papers

Powered by SELFHOOD, our Next Gen insight and co-creation platform, we undertake regular research studies exploring the latest trends and influences affecting under 30s consumers globally.

Welcome to the Next Gen Economy

Culture for Profit

Gen Z: Bravery, or Bullsh*t?

Generation Anxious

Women in Football: Not As You Know It.

D2C: When Products Become Brands

The New Rules Of Social: Ep2: Fashion

The New Rules of Social: Ep1: Gaming

How To Engage Youth in FMCG

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