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White Papers

Powered by SELFHOOD, our Next Gen insight and co-creation platform, we undertake regular research studies exploring the latest trends and influences affecting under 30s consumers globally.

Slaves to the Algorithm

Welcome to the Next Gen Economy

Culture for Profit

Gen Z: Bravery, or Bullsh*t?

Generation Anxious

Women in Football: Not As You Know It.

D2C: When Products Become Brands

The New Rules Of Social: Ep2: Fashion

The New Rules of Social: Ep1: Gaming

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