The fitness industry can feel like a bubble detached from the real world. That’s because most people don’t work out 3 times a day and count every micro and macro that passes their lips. We asked the SELFHOOD Collective for their thoughts. They feel a disconnect between their own journeys and the hyper-curated, Instagram-ready, perfect portrayals being rammed down their throats. And it’s about time the protein market got a shake up. From nutrition, to tech, to apparel, to gyms, the business of fitness needs a reality check.