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How To Engage Youth in FMCG

16-24 Is The Age You Develop Your Identity.

By 2020, 16-24 year olds (or Gen Z as many people refer to them), will represent 40% of all consumers. A tech-first audience who have been born into a fundamentally different world to us, they are the consumers of the future and their buying power will affect all brands’ bottom line.

This paper looks specifically at the changes 16-24 year old experience and what this means for FMCG brands.

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“There is this silent existential dread about what our future is going to be.”

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