Performative. Opportunistic. Wokewashing. These are words that have become synonymous with brand activism. But is there a way that a brand can get involved with a cause while avoiding these grubby connotations? Are there any brands currently getting it right? Is it even worth trying?
We spoke to SELFHOOD about some of the issues they care about, and how they think brands can add to the conversation, without getting in the way.
Real People, Real Time… Realsh*t.