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realsh*t: Next Gen on Luxury Ep.2

Episode 2: Beauty

Who sets our societal beauty standards? Are those standards even attainable, or do our algorithmically-enforced ideals place them perpetually out of reach? Can luxury beauty products help Next Gen consumers feel confident in becoming the person they want to be, or is the industry keeping them trapped in a vicious cycle of comparison and consumption?

With our social feeds constantly serving us the next “must-have” products, practices and procedures, it can be hard to separate the rosehip oil from the snake oil. We caught up with 5 members of the Next Gen to understand their complex relationship with luxury beauty and who is setting the standard for them.

Real people, real time…realsh*t.

See more at The Next Agenda: Next Gen On Luxury