Consumer insights are hugely important for any brand that wants to effectively communicate with their audience, particularly when marketing to Gen Z. We provide brands with insight through our global insight network, SELFHOOD, which is made up of Next Gen audiences across the globe. The insights have informed the marketing strategies and marketing services of many world leading brands and has helped them undertake market research to understand millennial customers and their purchasing decisions.
SELFHOOD provides us with consumer insight that moves at the speed of culture. That’s what gives us the edge. Lots of people want a one-size-fits-all answer to a google search of “Marketing to Millennials” – but this doesn’t exist. The Next Gen is perpetually in flux, and more so now than ever before. That’s why we go above and beyond the traditional research model to offer each brand a bespoke approach that is simply unavailable elsewhere, allowing them to get closer than ever to their audience.
So while we are certainly not a market research company, we are able to provide many of the services they do, due to the breadth and accessibility of our SELFHOOD network.
Our SELFHOOD platform is also a place where we create user generated content, which is the sort of content that millennials prefer. We’re proud of this as it’s not something that other marketing companies do, especially when they’re thinking about millennial consumers and millennial customers.
For more information on what SELFHOOD can do for you, click here: https://www.zakagency.com/selfhood/
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