London is a central creative hub in the UK. It is estimated that London’s creative industries account for nearly 50% of the UK’s creative industries in total. Unsurprisingly, this means many top talents are found in London, including video production companies achieving ground-breaking results in modern video marketing.
That’s good news for anyone browsing the London market for an agency to partner with. Video marketing is a worthwhile investment and one where you could benefit from working with the best of the best.
This year, the video has shot to the top of the most popular marketing strategies. A third of online activity is spent watching videos, and to 66% of people, video is the preferred way to learn about a product or service.
Nonetheless, video production can be an expensive and time-consuming process. To get the most for your money, you need to ensure that the video production company you work with understands your objectives and can deliver.
In that spirit, here are questions you should ask a video production company in London before you make up your mind about working with them.
Can You Share Examples of Previous Videos You’ve Made?
Video production houses have different focal points. Like in any creative field, they may have a speciality. Suppose you are after a brand storytelling video, for example. In that case, you should ask if your chosen agency has instances of similar videos that they have completed in the past. This will let you see what results you can expect and whether the company is proud of its prior work.
Do You Have Client Reviews?
Social proof is a powerful way to discern the cream of the crop. Positive reviews and testimonials show that other customers were happy with the process, not just the end product. In addition, it can help you learn if you should expect any friction along the way or if smooth sailing is in the cards for you.
How Will You Work with Our Team?
Collaboration between the video production house and your own team is crucial during the process. The video production agency brings its expertise in the craft and creative process. Your team has to communicate the brief to them and help them learn what your brand is all about. That’s why it’s essential to know a little about the team’s culture you’re hoping to work with and see if your values align.
Can You Deliver Within Our Budget?
Budget is one of the first things to discuss. Depending on what you are willing to spend, the results you get will undoubtedly be affected. With video production, you get what you pay for. But the last thing you want is a production house that makes promises to your face and then cuts corners to meet your budget.
Ensure your chosen company provides a precise estimate on what your brief will cost, what those costs are for, and where there might be compromises to work within your budget. If it isn’t a good fit, that’s alright! You can often find newer or less established video production houses that work more to your available funds.
What Do You Want to Ask Us?
Just like in any interview, it’s a good sign when the interviewee has questions in turn. The video production company you work with should have a vested interest in learning about your brand and understanding what it is all about. Otherwise, the tone and styling of the final video might not be what your brand really needs and even be misaligned with your brand perception.
Hire a company that asks the right questions and cares to understand your values and mission. Trust your gut – if you don’t feel passion and excitement radiating from your partners in turn, chances are it’s not the best fit.
Find the Best Video Production House in London
Make the most of London’s buzzing creativity to find a video production partner that can match what your brand is all about and tell your story.
ZAK agency partners with High Stakes films, a ground-breaking films and still studio in London that works with authentic brands to create ground-breaking video campaigns. Get in touch today to learn more.