Video content is everywhere in 2020, and we can look forward to seeing it be used even more in the upcoming years. So if you’re wondering if you should create video content for your target audiences, and whether it will be worth the effort, the answer is simple.
Yes!
Internet users all over the globe enjoy video content. Over 85% of all internet users in the U.S watched online video content on any of their devices. The time users spend watching video content is also increasing! As a result, demand is on the rise. 54% of consumers want to access more video content from the brands they support.
Follow these trends now and choose a video creator that can help your brand establish great video campaigns. You can create awesome videos with High Stakes Films.
Here’s what to look for.
The Qualities of Successful Video Content
High Stakes Films knows how to add that Je-ne-sais-quois to their video production. But more concretely, these are the elements that make for great video content.
High Stakes Films creates engaging videos
Video content should hook the viewer and keep them entertained and interested from start to finish. This avoids viewer-drop off and makes sure your brand can get its message across in full. Engaging videos are user-friendly: They boast fast loading times, clear resolutions, and offer helpful annotations were necessary. User-friendly video content also provides a great mobile experience.
The title or image of the video must match the message of the video and aren’t misleading. We don’t have to rely on gimmicks – engaging content speaks for itself without the clickbait.
Entertaining video content
Choose a video creator that knows the meaning of entertainment. People love to be entertained, and brands can use this to their advantage by spicing up otherwise dull content. With the right idea, you can make even company culture videos and product advertisements, entertaining and fun.
Videos making the most of visuals
There are various video formats available that can help convey the message of your content. Forms include stop motion, time-lapse videos, animation, cinemagraphs, video scribing and slide show amongst others. Choosing the right format and conveying it creatively is vital for creating visual interest. The right production company will know how to do this with high production value. They can advise which video formats and ideas might suit your budget.
Teach your audience, grow their trust
Excellent video content should convey the message and meaning of your brand to its audience. With educational content, you can slowly establish authority and build loyalty with your customers. Your videos should add value to them, whether this is education or entertainment. Why not create video content to explain a product or service you are offering? Over 65% of people are visual learners, so this type of content will be much appreciated.
Formats for educational videos can include:
- How-to videos
- Interviews
- Events coverage
- Case studies
- Product reviews
- Q&As
- Infographic videos
- Webinars
- Vlogs
Create content that’s too good not to share
The best you can hope for your video campaign to achieve is to go viral on social media! High Stakes Films knows what it takes to create highly shareable content. By combining all the elements of a successful video, your customers will be much more likely to share entertaining content with their friends and family and improve your outreach even more.
The Benefits of Hiring a Video Production Company
If you read this list and thought ‘I can do that!’, we can’t wait to see what you come up with. Many brands have in-house teams to handle marketing that can also invest in video production. However, if your staff is not trained in this field, you could benefit from hiring a video production company.
Here’s how:
- Video creators already have space and equipment to professionally shoot several campaigns
- A production agency will provide a fresh, unbiased take and offer brand new ideas
- They are experts in their field and will know precisely how to achieve the core elements of a successful video.
- A video production company can provide higher production value.
- They will have connections in relevant industries to support and plan distribution successfully. A good production company will work with your marketing strategy and plan the best possible launch.
Create Awesome Videos with High Stakes Films
High Stakes Films is an ambitious film and still production house. With a collection of AV and photography people, they are experts in their field and understand how to deliver high-quality content even under tight deadlines. High Stakes Films provides contemporary content from concept to edit and works in conjunction with ZAK agency. This means this genuinely cool sh*t benefits from a market research network of under 30s to sell your product to the most influential generation of conscientious youths.
Get in touch with us today to say hello and learn more!
