Video marketing is at the forefront of every marketer’s mind. It has taken the world by storm, and it’s looking like it won’t find its equal even in the years to come. This means that every small brand has little choice but to look into adopting video marketing for themselves.
However, video content is not easy to make. The process might seem daunting and costly if you don’t have studio space, a camera, sound equipment, or video editing software. We’ve all suffered through videos with low production value online. The risk of putting the wrong foot forward with your customers is genuine.
For those considering video marketing for the first time, video creator apps might seem like an ideal solution. In this article, we’ll explore whether you’re better off using a video creator app or seeking assistance from a video production company.
What are Video Creator Apps
A video creator app is a software for your mobile devices or desktop that allows you to cut, edit, format and distribute video. Unlike pure, sophisticated video editing software, they simplify the process by giving you access to more straightforward tools and many shortcut solutions.
For example, they might provide you with templates to drop your footage in to create a marketing video in just a few minutes. Or they give you access to stock video footage and music from within the app. In addition, many come with filters you can apply to give your footage a different look or let you use effects and text animations.
You can then easily format your video to upload it to popular social media platforms or export it to your website.
Many Video creator apps come with a free version that limits certain features and paid monthly plans.
Examples of such tools include:
- Adobe Spark
What is a Video Production Company?
A video production company is an agency with expertise in video production. They employ expert skills ranging from the first conception of a video idea to its final distribution. There are many jobs involved along the way of a professional video shoot. Storyboarding, camera work, direction, location scouting, sound engineering, editing, and market research.
You’ll get a unique result when you work with a video production company. The agency will endeavour to fully understand the spirit of your brand to create truly branded content that aims to achieve your marketing objectives.
Video production companies are generally more expensive than creating your own video using mobile apps, but the results are much more professional.
Why you should Avoid Video Creator Apps in Favour of a Production House
Quality increasingly matters over Quantity when it comes to SEO and customer perception. Video creator apps are cheap solutions that allow a quick and easy solution. However, you sacrifice much by choosing the easy way.
- Relying on stock footage and video can look unprofessional and make you blend in with the saturated market.
- You still have to shoot your own footage. This can drag down your video if you don’t have the right equipment or knowledge on how to shoot a successful video.
- Many filters and effects are gimmicks. Your customers have seen them 100 times and won’t feel very true to your brand.
- Video creator apps often lock features behind paywalls, so you will pay a considerable amount for a year of use with their monthly prices.
- It’s challenging to achieve high-converting, emotionally rich video content using a video creator app’s simple templates.
Video marketing is daunting and seems like a great expense. But the ROI is worth it. We believe working with a video production company has much more potential for brands aspiring to expand into video marketing.
Get in touch with us today to learn more about video production companies in London.