Content marketing remains one of the best ways to increase engagement with your audience in 2021. Over 72% of marketers claim it does this very effectively, and the same number of people agree that it increases leads.
But just because content marketing shouldn’t be ignored doesn’t mean it’s enough to put out any type of content. Each year, new trends develop, and audiences crave different types of content from the brands they engage with.
In this post, we’ll take a look at the trends content agencies are already observing. We’ll identify the top content marketing formats for 2021 and how you can make the most out of them.
Blogs may seem old fashioned on the internet of today, but they are still strong as a top content production strategy.
Over 70 million posts are published on WordPress websites every single month. This year, Blogging remains viable for improving SEO using relevant keywords and highly targeted topics.
Of course, you need a lot of content for search engines to start picking you up. But what better way to reach a high number of indexed pages than by posting regular blog content?
Whilst blogging is excellent for SEO; it doesn’t only act to appease our search engine overlords. Blogs can be a perfect tool for building relationships with your customers too. As long as you provide valuable content, your target audience will inevitably be moved towards a purchasing decision and return for more.
Because blogs are so cheap to run, this is a cost-effective way to improve your bottom line.
When you write new blog posts, just remember to:
- Do your keyword research beforehand. This will help you analyse which topics are the most sought-after and improve your chances of ranking higher.
- Organise your blog topics, so your visitors know where to find what they’re looking for.
- Optimise for SEO with internal and external linking and relevant keywords. Structure each post with headings and subheadings.
- Keep your content relevant to your products and services!
Video content has risen to the very top of popular content marketing formats. Over 78% of internet users watch online videos at least once every week, and the vast majority of companies already use this fact to inspire their marketing efforts.
It’s easy to scroll past text-based content. On the other hand, videos feel much more fun and engaging and promise to entertain us whilst we take in information. They’re also a much more holistic way of highlighting products because viewers get the chance to see them from multiple angles and see them in action!
There’s just no way around it. If you want to make the most of content production in 2021, Video should be an immediate priority.
Infographics are a great way to present information in a visually engaging or even fun way. Graphic designers can have a lot of fun with this type of content, and you can get endlessly creative. Infographics help your customers visualise essential statistics and information in a way that feels clear, transparent, and engaging.
In fact, infographics have enjoyed incredible growth in the marketing industries, with a 65% increase in usage amongst marketers.
They are also pretty cheap to make whilst packing a punch. Use this content marketing format to explain more complex topics, especially where a lot of numbers are concerned.
- Case Studies
Case studies are a fantastic way to add social proof to your website and promote your products and services. They ride the wave of authenticity that is now a key buzzword in marketing. Customers want to relate to the stories of others like them and see how your product has helped individuals in similar situations. This is especially useful if you provide services or long-term subscriptions.
Case studies are amongst the most effective content marketing formats. The downside is that they are challenging to make. They require you to have a great relationship with a long-term customer that can really speak to your strengths. It also requires you to collect data on their growth and reflect on the benefits you have brought them in numbers.
Hit your Marketing Goals with the top content marketing formats this year
What works and what doesn’t is forever changing. If you want your content to do some heavy lifting for you, you’ll first have to do some legwork to figure out what content is the most effective this year. Working with a content agency could make this process a lot easier.
ZAK agency is a creative design and content agency based in London. We work closely with brands to develop compelling content marketing strategies. Get in touch today to learn more!