In 2020, over 3.5 billion users are on social media worldwide. No matter your business or industry, there is a good chance your audience is engaging on social media almost daily.
If you want to reach them, there is no way around it. You need a winning social media strategy that will get you clicks and engagements and brings your message across. This is especially important if your audience is young. 90.4% of millennials and 77.5% of Gen X are active social media users.
Strong social media content could make your marketing strategy. It could be the reason consumers choose to buy from you or choose to ignore or even shun you. It’s crucial to get your strategy right.
Here are some ways you can boost your social media content in 2020.
Create Visual Content
Strong visual content on social media is much more likely to get engaged with than text-only posts. Visuals are easy to engage with and give an immediate snap-shot impression. There is plenty of proof to back this up.
LinkedIn posts with images get commented on 98% more on average than text-only posts.
Tweets with images are three times more likely to get engagement, and Facebook posts that include photos generally get more likes and comments.
Structure your Content the Smart Way
Users on social media scroll fast and don’t want to stop for a wall of text. Format your content using lists, bullet points, headers, and highlighted phrases to make sure they can quickly skim through and get the message.
Use Video Content
Video has quickly skyrocketed to become the most popular form of content online. It’s believed that in 2022, online video will make up 82% of all online consumer traffic. Video is a great way to tell a story and communicate a message effectively. Users have an easier time remembering a message that is told through video. There are many ways to get creative with this format. You can combine the best of visuals, personality, audio design, and storytelling to grasp your audience’s attention.
Let Your Audience Take Part
The relationships between brands and consumers have become more of a dialogue in recent years. How your brand is perceived is decided not just by you, but by what your customers say about you. This remains true for social media, where positive reviews and shares can boost your content impressively. Don’t exclude your customers from your social
media strategy. Instead, encourage them to actively take part and engage with your products or services.
User-generated content influences the buying decisions of over 90% of consumers.
Brands like Calvin Klein made the most of this when they encouraged their audience to post in their Kalvins, using the hashtag “I ___ in #MyCalvins”. Fans submitted over 500,000 photos on Instagram within just a few months.
Sometimes the best social media content for your campaign isn’t yours. Hand the power over to the people.
Know Your Audience
When it comes to social media content, the same is true for all content marketing. You need to understand your audience to provide value through your content. Identify what they want out of your brand.
If it is your business’s personality and humour, supply them with content that will entertain them. If they care about your mission and values, update them on your campaigns and how they can get involved! If you are an authentic business providing information, and helping consumers enhance their skills, share informative content with tips and tutorials.
Your social media presence is a direct extension of your business and will influence how your brand is perceived. That’s why creating high-quality social media content is crucial to your success. Through great visual and video content, as well as careful research, you can make the most of these platforms.
Not sure how to proceed? ZAK is an agile, creative agency that specializes in understanding audiences so that they can design boundary-breaking campaigns for authentic brands. Get in touch with us today, and we’ll have a chat about how we can help you win over the social media phenomenon.