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The Biggest Social Media Platforms and How to Master Them


Youth marketing agencies have long understood the power and potential of social media marketing. However, nowadays, no digital marketing strategy is complete without mastering several social media channels to connect with your target audience.

In 2019, over 90% of Millennials were active on social media. Furthermore, the average millennial stays on these platforms for more than two and a half hours on average each and every day.

Luckily, much is known about the most popular social media platforms today. At ZAK, we know how to use the individual perks of each platform to the advantage of ground-breaking brands.

In this article, we’ll cover the biggest social media platforms and what you need to do to turn them to your benefit.


With over 2.6 billion users worldwide, Facebook remains the largest social media network worldwide. The platform is perfect for connecting with audiences of all ages and allows you to perform market research, improve your brand awareness and generate more conversions. On top of all that, it is an excellent way for customers to get in touch with you and have a conversation, which makes Facebook one of the best social media platforms for fast customer service.

How to Succeed:

Facebook attracts casual users that want to keep up with their friends and family, so it is ideal for brands that can position themselves as a character in the lives of their customers.

To succeed on Facebook, share content that educates entertains and informs. This will be why customers choose to keep you on their feed amongst those they care about. Facebook allows a wide range of content and is suited to wide-screen formats for videos and images. This means you can easily use the platform to share your blog posts, marketing videos, behind-the-scenes insights and more. Vary the type of content you post to stay engaging and maintain a laid-back and genuine attitude.

What to Avoid:

Don’t be too salesy! Facebook is all about personality and memories and sharing feelings and experiences authentic to people’s lives. So sales pitches are not welcome on private feeds.


Instagram is famous as a visual platform that highlights image and video content best. However, in recent months, the algorithm has continued to shift towards prioritizing reels and video content.

How to Succeed:

Instagram gives brands a chance to let customers see their quality visuals, authentic style and consistent branding. Curating content for a great-looking feed is vital. Brush up on photography and video skills to present your customers with great-looking content.

What to Avoid:

Text-heavy graphics don’t have as much of a place on Instagram. Additionally, your brand should be careful about consistency. By clicking into someone’s profile, audiences can immediately see what your brand is all about. If your styling is all over the place, this can confuse your brand message and turn customers away.


TikTok is one of the newer social media platforms but is steadily on the rise in 2021. Enjoyed primarily by young people, this platform enjoys the attention of youth marketing agencies all over the globe.

TikTok is a very fun platform on which short video footage is the primary medium. That doesn’t mean that there aren’t best practices to consider, however.

How to Succeed:

TikTok’s head of small business solutions advises that ads on TikTok work best when they don’t look like ads. In addition, brands shouldn’t overthink their approach to TikTok and instead participate in the excitement and authenticity of the experience alongside their consumers. Leaning into jokes, creating entertaining content, and responding to trends is how to succeed on this social media platform.

What to Avoid:

Avoid being too salesy or professional. TikTok is simply not the platform for it! Instead, your TikTok account should feel like a person with a character and sense of humour rather than a corporation.


As of 2021, Twitter has over 206 million daily active users worldwide. It’s a text-based social media platform with a strict character limit of 280 characters per post. Whilst images and videos are allowed, witty commentary and captions are what cuts through the noise on Twitter. It’s also worth noting that Twitter uses a hashtag system that categorizes its content. These hashtags are vital for getting your content seen by the relevant people.

How to Succeed:

Follow successful competitor accounts to see what makes their strategy work. Next, engage your audience on trending and industry-relevant topics. Twitter is not as much about sharing your content as it is about participating in the community and reacting to your brand’s reactions to the circles. Respond to tweets you are tagged in and use Twitter to solidify your brand’s social stance.

What to Avoid:

Avoid including too many hashtags. Limit yourself to three at most per tweet. Whilst you should stay professional, you’ll only stand out on Twitter if you can lean into your personality and give quick, snappy impressions. Avoid being boring or taking no stance at all.

Still not sure how to reach young audiences best on social media? Social media marketing is a science in itself. Luckily, at ZAK, we have perfected our approach to marketing to young audiences using the channels they frequent the most. Get in touch today to learn how we can help you build a ground-breaking social media marketing campaign to connect with U-30 audiences.