In the age of social media, just text no longer cuts it when it comes to attention-grabbing content. The average user scrolls quickly, so it is essential that your brand shines with visual content that immediately catches the eye. To 49% of marketers, visual marketing is critical. Yet, the design and visual content is the biggest challenge for 23.7% of content marketers.
As a creative design agency, we appreciate how much thought and effort can go into great visual design. But there are many strategies that any brand can utilize to create more visual content more effectively.
In this post, we’ll take a look at some of the best visual marketing tactics your brand can start utilizing today. By the end of this article, you should be equipped with plenty of fresh ideas to push your content that little bit further.
Use Social Images to Grab Attention
Images do well on social media, especially if they are original visual content. Always use consistent branding with your social images to establish familiarity and trust, and combine those images with snappy descriptions.
There are a few other best practices to keep in mind for social media images. Remember to optimize your visual content for the format favoured by the social channel. Instagram uses Square images. In contrast, portrait images are best for Instagram stories and Pinterest. Whereas Facebook and Twitter also facilitate landscape style content.
Memes are a great way to add humour to your brand’s image. They are speedy and easy to create, making them an excellent option for visual content creation when you don’t have much prepared. Most importantly, however, memes are easy to share. Social media users love sharing content that will make them or their friends and family laugh.
When posting memes, you have two options. Create your own using one of many meme generators online, or share a popular meme that fits your brand’s social identity. Avoid making it all about your brand all the time, as this can feel too indulgent and salesy. Instead, share content you find genuinely amusing or related to some of the topics your brand is getting involved in.
Create Visual Quotes
Another way to create snappy visual content is to turn a short phrase into a visual quote. These are immensely popular on Facebook, Instagram and Twitter. All you need are some Typography and Graphic Design skills to turn a boring text post into something that catches attention. For example, you can easily combine quote posts with a blog post or case study by displaying an excerpt from the post or a particularly fascinating statistic.
Repurpose Content in a Visual Way
Plain blog posts might not easily catch attention on social media, but that does not mean that your readers don’t want to read them. You can make a plain text post more interesting using infographics, a video, shareable images or slide decks to get the same point across. If you’re unsure what new content to come out with, revisiting an old post and revitalizing it this way is a great option.
Marketers constantly face the challenge of having too few resources or not featuring enough content variety. But remember, your viewers will likely not get to see all your content at once. Similar or repurposed content works well if some time has passed, so long as you put a new spin on it with some outstanding visual elements.
Another great form of affordable and easy to create visual content is to go live with video. Behind the scenes, the footage is popular with brands that want to make an authentic impression and engage their customers in their day to day operations. Live video doesn’t take expensive equipment, doesn’t need to be scripted, and won’t come with the expectation of perfect editing. All you need is yourself and your great team members to share a snippet of your life behind the scenes.
You can also engage your viewers in real-time with stories and teasers that disappear after a little while, using platforms like Snapchat!
Doing It On Your Own is Tough…
We hope this article has given you some fresh ideas for visual content creation. Keeping your social media populated with visual content is a full-time job. Sometimes, it can feel like it is going nowhere. To get the best results, you need to understand your audience and create content that works together in a cohesive visual marketing strategy.
ZAK agency is a creative design agency in London. We specialize in working with brands and their young audiences to create ground-breaking visual campaigns. Get in touch for a chat!