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Social Media Content Strategy in 2020


A successful campaign for your brand cannot survive without a rock-solid social media content strategy. That’s a fact. Without a social media plan, your social campaigns are going nowhere fast.

Social media marketing has come a long way in the past 10 years, and the best part about it is that you can have a lot of fun with it when promoting your brand.

However, it’s more than just faffing about on Facebook or posting mindless videos and images on Instagram and TikTok. A successful social media content strategy in 2020 has to be effective, grow brand awareness, and engage with today’s audience and its rapid adoption of new trends and causes.

So, here’s our take on breathing fresh, brave, bold and spirited life into your social media content strategy.

Know Your Audience

Who do you want to target with your amazing products? Unless you understand who your audience is, what they believe in and aspire to, you’re lost. Think of your audience as someone you’ve just fallen in love with. You want to know everything about them: their age, where they live, what they like and dislike, what’s important to them, what makes them laugh and what makes them cry.

ZAK lives, loves and breathes Millennials, Generation Z and Early Adopters. That’s why we created SELFHOOD, a global network of U30s. They give us an unapologetic take on our campaigns and brands we’re promoting. It means we really get your audience and help you to align it with your social strategy, so you get the social media shout out that you deserve.

Know What Works and What Doesn’t

Unless you’re a virgin startup, you already have a social media account for existing campaigns. Access that data to inform what’s worked and what hasn’t to influence future social media content. For example, which video content was shared/liked the most, which messages got the most engagement and sales conversions?

Having content at your disposal will help to inform your next social media steps. If you have no data at all, check out what any social media content agency you’re thinking of using does with its own social pages.

ZAK integrates social media content into all of its campaigns. It ensures that it analyzes each and every step so that its social media campaigns hit the target first time.

Know Who You’re Up Against

Before kicking off your social media activity, check out what your competitors are doing and what’s relevant to your target audience and influencers. Look at their content, and what’s resonating with your target audience.

Obviously, we’re not suggesting that you copy someone else’s ideas. Not only is that unethical, but it’s also really dull.

ZAK looks at what you’ve done so far, and we work as a team to ensure your social media content stands out from the crowd. Our social campaigns and definitely stand out from the crowd.

Know Your Social Platforms

Before you get social, given that you know your audience and which social content it likes, but also which content has the most users. Where your audience hangs out is essential because that’s where your brand should be.

The right social media content agency will help identify which social media platforms, including new ones like TikTok, fit with your target audience.

ZAK uses its bold creativity, audience and cultural insights and creative social platforms to create integrated campaigns that grow audiences and your profits.

Know Your Content

How your social content looks, feels and sounds has to be consistent with your brand. Talk to your digital agency about ensuring that a killer social media content strategy 2020 reflects your brand.

The right digital agency will understand which messages or information are most valuable to your customers and how these can be conveyed engagingly on social platforms. This may include incorporating paid ads into your social strategy. Not only that, but your social media content has to be interactive, look and sound professional with clean and well-designed images and cracking copy.

ZAK’s digital team doesn’t work alone. We work closely and collaboratively with our design, creative, brand and advertising experts to ensure your social strategy is bold, relevant and brave.

Be Flexible

Analytics and AI are great for understanding audiences and behaviour, but that’s not where it begins and ends. Incorporating an element of creative risk and flexibility into your social strategy is no bad thing.

Your chosen digital agency will work with you to keep a close eye on daily changing trends and be able to adapt and tweak your social posts so that they aren’t lost in the storm. Social media is ever-changing, and your content should change with it.

Before We Go

So now you know what you need to take into account before launching your social media content strategy in 2020. But you don’t have to do it alone. Want to find out more about ZAK? Get in touch and say hello.