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New Balance: Football’s Next Wave by ZAK

The Drum

New Balance Football has launched its ‘Football’s Next Wave’ campaign, a documentary series following individuals from in and around football culture who are trailblazing a new and unorthodox path.

The campaign is a three-part documentary series shining a light on the subcultures and communities thriving around the game. The UK reveals the disruptive influences of grassroots football, fan community and explores a unique, independent pathway to English football.

The US uncovers the nascent soccer scene in Atlanta and Japan explores the creative revolution happening in Tokyo as Western and Eastern cultures collide. They all play host to people who, like the brand, are ready to kick back against the established set of rules and walk an independent path.