Skip to content

How Video Marketing Boosts Engagement with Your Audience


When the Roundhay Garden Scene in 1888 depicted the first motion-picture film, french inventor Lous Le Prince likely didn’t imagine the cultural phenomenon that would spring from his efforts. Now video and film are amongst the most consumed media in the world. The film industry alone made a record-breaking $100 billion in 2019.


It’s no wonder why. Through video, we can see a snapshot of life as we know it, captured on the screen and empathetic to our experiences. Video tells a believable story and draws us in through more sensations than images and text alone could ever achieve.

If your business hasn’t adapted video content into its marketing strategy yet, there is no better time to start.

The Many Shapes of Marketing Videos

No matter your business type, video content can span a range of formats that are bound to engage your audience. They can take the form of:

  • Video blogs
  • Webinars
  • Ads
  • Customer testimonials
  • Product videos
  • Live streams and videos
  • Explainers
  • Presentations
  • Tutorials
  • Interviews

Video is a versatile and engaging form of media that presents a real-life picture of what your business is trying to portray. Video marketing content can be short, entertaining, and easy to digest. This makes it highly shareable on social media.

The Benefits of Video Marketing

For the layman, video production can seem like a daunting and costly task. A budget is indeed required to make high-quality videos. But is it worth it? The statistics would answer this question with a resounding “Yes!”

81% of businesses now use video as a marketing tool. By 2022, online videos will make up more than 82% of all consumer traffic.

Get Your Point Across

Video engages the viewers in ways text and image simply cannot. They make it easy to follow along with a story and engage with the content. That is why viewers retain 95% of a message when they watch it in video format, compared to only10% when they are reading it in text.

Make the Most of the Mobile Market

A majority of consumers now use the internet on their mobile phones and engage with brands through these devices. It is paramount for any business to optimize their content for this ever-growing mobile audience. Video is a great way to do so. 75% of all video plays are on mobile devices, and of those consumers that watch video on mobile, 92% of users will share it with others.

Engage the Power of People

Authenticity is a crucial value in today’s marketing undertakings. Gen Z has grown up with the internet and is savvy at spotting a shallow sales pitch. This generation prefers to engage with authentic humans and consider brands with a holistic view of their values and beliefs. Through video, brands can communicate that human touch. They can speak through influencers and members of their audience, share authentic testimony, and tell stories that move their consumers.

Get Started with Video Marketing

Are you excited to jump onto the trend of video marketing? Anyone can jump onto their computer now and create videos within an hour. Not all video formats require much professional attention. However, as a whole, there is a trend towards high-quality video.

The good ROI of such content backs up the need to invest.

Video marketing agencies know how to use the format to promote your business and engage your specific audiences through their craft. Consult experts on your options and consider hiring video experts to make the most out of your video campaign.

High stakes films offer corporate video production services in London. If you want to build engaging video content for your brand, there is no better place to start. Contact us today if you want to learn more.