Video marketing is becoming increasingly important. It is an engaging and versatile format that trumps others when it comes to storytelling and emotional impact. It’s easy to digest, highly entertaining and engaging, and gives the potential for a massive return of investment.
In fact, it is predicted that by 2021, 80% of traffic will consist of video. Search engines love this type of content, and it can work real wonders on your website. Video marketing is already used by over 81% of businesses, according to Hubspot.
There is really no better time to get started with video advertising. That’s why finding a good video production company should be high on your list of priorities. With the right agency like us, you can produce quality video content to delight your audiences and inspire better SEO results.
In this post, we will be taking a look at how you can find the best video production company in London and elsewhere.
Define Your Goals
Identifying what you and your business want out of video production is the first step to narrowing down your search. Define what kind of videos you are looking for. This means you can find the right professionals to do exactly that. Once you know what direction you want to go, you can check old projects on the company’s websites to see if they have produced the kind of work you’re looking for.
Check the Quality of Work
High-quality video content can be a great reflection on your brand. Low quality will do just the opposite. It’s vital you check whether a video production company produces excellent work. You don’t need Hollywood-quality movies, of course, but the quality should be decent and meet the required standards.
Thanks to the internet, it is much easier now to review different candidates. If they spark your interest, all you need to do is check their website and reach out for reviews and references. Check out their previous work for an idea of what type of videos they specialize in.
You don’t have to stay limited to local companies either. Many video production firms may be willing to travel and have clients all over the place. Some video content can also be created elsewhere entirely, without you ever needing to set foot in the studio. Explainer videos, for example, are location independent.
Estimate Your Budget
Calculate early on what resources you have available and how much you can pay a video production company. These considerations will determine how much you can afford. Video production isn’t cheap, and you often get what you pay for.
High-quality video is a worthwhile investment. But only consider this avenue if your budget allows you to create video content that is genuinely shareable and will represent your company in a good light.
Find a Company with Social Media and Online Marketing Experience
Many video production companies might also be able to help you develop concepts and video ideas. This can be a great asset as a pair of fresh eyes can often offer a more experienced and unbiased perspective. However, even a company that is great at producing quality video does not necessarily know how that video might work as part of a social media marketing strategy.
Look for a company that also has experience with marketing. This will ensure that the videos that get developed work towards your marketing goals and keep your objectives in mind.
Interview Your Top Choices
When you have found a few companies that demonstrate the level of production quality you are looking for, it’s time to interview them. This can ensure that they are a good match for the project. A phone call with the company can help solidify your decision or bring up reasons why you might not want to work with them. Ask about even the smallest aspects of the process and iron out any uncertainties early on.
Choose a Video Production Company for the Longterm
Search for a video production company that might be interested in representing your brand in the long term. Video content could become an integral part of your branding and marketing strategy. As such, consistency is critical, and it makes sense to work with the same agency as time goes on. Because of this, you should carefully choose an agency that cares for more than just your business and truly grasps your brand’s goals and values.
At ZAK, we use video to create engaging, brand-aligned content that speaks to the youth of today. Our ground-breaking campaigns appeal to the individualism of today’s consumers. We help brands excel in their field. Looking for the best Video Production Company in London? Our production house High Stakes Films is a collective of AV and photography people with an intimate understanding of how to develop top-notch video content – from concept to editing. Get in touch today!