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How To Make Great Commercial Video Ads For Your Business


Why make a commercial video ad? Because it’s a fast and effective means of reaching a broad audience with marketing content that’s shareable, accessible and a talking point.

If you’re looking for a video production company in London that works with you wherever you are in the world, you’re in the right place. Before we go any further, we want you to know that we know how to make great commercial video ads for your business.

Here’s what ZAK believes it takes to make a great commercial video ad for your brand:

The First Few Seconds Count

Here’s where your audience seduction begins. You have to grab their attention, so they don’t click away. An impactful video ad will start with strong visuals, imaginative copy, music and/or dialogue that sparks the interest of your target audience. The first few seconds have to hook them in to make your brand stand out.

ZAK’s video ads for Dune do just that. Our audience insight tells us that they really were Head Over Heels in seconds.

Highlight Why

Ask yourself, why should your target audience care about what you’re selling and/or promoting? What’s different about it, and why is it better than products your competitors are selling? A great commercial video ad will tell your target audience what is fabulous about your brand and what it does/provides. The video ad has to show your brand’s uniqueness.

ZAK is a next-generation creative agency that understands this more than most. We know that there’s only a finite amount of time we have to grab your audience’s attention. So, we work hard to get it right the first time around. Look at our bold, fashion-forward videos for Bloom Gin for starters.

Keep It Short

Audiences have short attention spans, especially since they’re presented with video ads day in, day out. A great commercial video ad lasts 30 seconds, sometimes less, sometimes a bit longer. When you’re working with your chosen video production company, they’ll know this and write the script accordingly.

ZAK has created some crowd-stopping and emotive video ads for big brands including Bloom Gin, New Balance and New Balance Football. Ask to see your chosen agency’s portfolio before taking the next step.

Remember The Call To Action

Every commercial video ad has to encourage its audience to take some sort of action. Whether it’s visiting your website/social sites, sharing, grabbing a discount, buying a product – or all of those things, the choice is yours!

Your business ad is no different. Your call to action (CTA) can take many shapes: copy, graphics or visuals. Expect to see a call to action at the end of the ad.

ZAK is a next-generation creative agency that thinks differently. We build video ad campaigns for our clients that look past the present. Our consumer-led approach means we craft CTAs designed to work every time.

Talk To Your Audience

A great commercial video ad will target your audience. Your chosen video production company has to understand your audience, where they live, how they spend their time and money and what they believe in. They’ll also work with you to define your audience, so everyone involved is invested in the campaign outcome.

ZAK is a video production company and creative agency like no other. We inhabit the world of Millennials, Gen Z and early adopters and understand their approach to the digital world. That’s why we created SELFHOOD, our global network of U30s who give us honest, no holds barred insights into all our commercial video ads.

Be Creative

Of course, your video ad hopes to solve a problem your brand may have, such as little or no brand audience awareness or an image problem. If that’s the case, to make a great commercial video ad you’re going to have to get creative to stand out from your competitors.

ZAK is more than just a video company full of ideas and promise. We may work to timetables and budgets, but we’re not afraid to embrace creativity and innovation.

Final Call

So that’s our take on how to make a great commercial video ad. Find out more about ZAK. Ask us some questions. Get in touch and say hello.