Every single person is estimated to be bombarded with an average of 6,000 to 10,000 ads every single day. That is a lot of ads. If you’re thinking to yourself, “That can’t be – I don’t remember anywhere near that many.” That’s because you, like all your customers, have learnt to block these ads out entirely.
Only the fewest ads catch our attention and stay in memory. And since one of the primary purposes of ads is to make your customers think of you, that is pretty bad news.
The only way to stand out in this sea of advertisements is to offer something completely new. That’s why genuinely creative advertising is often the most successful. As a creative advertising agency in London, we constantly think about putting a new spin on a campaign.
In this article, we’re discussing some ways you can do just that.
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To break away from the mould, you first have to realise what that mould looks like. Companies are constantly launching new campaigns that break stereotypes. By doing so, they start to form trends that will soon become old news again.
You shouldn’t copy these campaigns, but if you see something new pop up, it’s a good idea to analyse why it worked and how you might be able to use it for your own campaign. If you can go with a trend whilst it’s still fresh, you’ll be one of the first to profit from the novelty.
Sometimes, guerilla marketing strategies in other industries can also be applied to your own and feel completely fresh and new.
What works for you? Apply that to your Ideas
Many marketers constantly get lost in worrying what will work for other people that they don’t take a personal approach to their work. This can be a mistake. If something stands out to you, there’s a good chance that it will stand out to something else as well. By allowing your very personal experiences and ideas to flow into your work, you’ll be sure to set yourself apart from the status quo.
You will never please everyone, and campaigns that try to appeal to the crowd’s shared mind are bound to be more generic and boring than those that act on a unique sense of personality and meaning!
In visual design, creative solutions can often be unlocked by playing with scale. When it comes to marketing, you might be able to use this to your advantage and come up with new, unique ideas.
Think of the qualities your products or services are associated with most often. What would happen if you exaggerated these traits into a caricature of your own brand? This could lead to an exciting narrative for a new campaign and create a comedic effect.
Brainstorm. With many brains.
The more perspectives you can bring into the initial idea generation process, the better. Each individual sitting around your table can offer unique insights with different influences that you might never have considered. By allowing a whole team just to fire whatever comes to their minds, you can create a vast pool of ideas.
Once that’s done, you can pick out the best ones. Guaranteed, about there’ll be ideas there you never thought possible. You can now even mix-and-match what thoughts might work together to create something even more prominent.
Look for the twist
It’s natural that once you’re given a brief, you’ll immediately come up with some obvious solutions. They will probably be the solutions you’ve been taught that would work from a technical standpoint. But these first, easy solutions are rarely the most creative.This doesn’t mean you should throw them out. Re-examine obvious solutions and figure out how you might add a twist to them. A campaign could be taken from boring to immensely creative simply by suddenly changing from the expected to the unexpected.
Think about what might surprise you – it will likely surprise others as well.
Start creating more memorable campaigns
According to research, only 16% of advertising stays in viewers’ minds and actually makes them think of the right brand. Creative advertising could be the way to turn those numbers right up for your business.
In our advertising company in London, we take an agile approach to creating creative campaigns. Our team comes together to create ground-breaking ideas for your brand and tell its story in a way it hasn’t been told before. If you’re looking for a Creative Advertising Agency in London, we are always open for a chat.
Visit our website to learn more about our services and say hi!