Content production is a critical part of any marketing or advertising strategy. It’s what differentiates excellent campaigns from the ones that go unread. They say content is king, but what does that really mean?
Your content is an extension of your brand’s identity. It factors highly into audience retention, interest and, of course, your bottom line. If your content production game isn’t delivering, neither will your sales.
So, let’s look at how the top creative agencies in London and beyond turn content production into profit.
What is content production, and why does it matter?
Put simply, content production is developing and creating visual and written material for your brand. It can come in the form of:
- Images and videos
- White papers
- Tutorials and guides
- Case studies
And more. When the content is produced, it can be distributed to your marketing and advertising channels.
Creating content is about knowing your audience, what they want and the best way to reach them. Therefore, when beginning any content production project, it’s best to establish a persona and brief about the type of person you want to attract with your content.
Rising to meet this challenge can be difficult. But, it’s essential to keep in mind that content can play a considerable influence on commerce.
In other words, if you want to compete in this market, professional content production is critical.
To highlight this point, let’s look at a real example:
In 2020, Coca-Cola went viral with its plant-based bottle content strategy. With a short animated clip, they gained over 3000 views on Instagram. Selling over 15 billion bottles so far. In addition, they generated images, infographics and videos to support their campaign. It’s since been picked up by national and international newspapers. As well as influencing other companies to follow suit.
Coca-Cola is just one example of how creative content production can lead to trends. They tapped into a premise that top creative agencies in London use all the time. That is content that moves people. Sustainability is a hot topic, and plant-based solutions can quickly elicit public interest. But of course, they aren’t the only subjects audiences follow. Your brand can profit from the latest media wave by understanding what people want.
So, where can you find content production agencies?
43% of brands say they struggle with finding content marketing partners who understand their audience. While another staggering 69% say, they can’t find content producers with the right expertise.
Brands need a content production partner who understands their audience through data-driven research and can develop content from start to finish. But many marketing and advertising agencies only focus on one or the other.
This is where Zakagency stands out from other creative agencies. We deliver an all-in-one solution for brands who want professional research, production and distribution services.
To find out more about how we can level up your content production: