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We’re pretty proud of the work we do but don’t just take our word for it. Here is our latest news and views.

These Are NFTs (Not F**king Things)

NFTs are marketing's shiny, new plaything. But are they really worth it?

The World Cup of Woke-Washing

This is set to be a World Cup like no other - and not just because the usual pints of lager being flung into the air will be replaced by scalding mulled wine.

Yoox to take on Depop, Ebay with new Hi_GuyZ! platform

The YNAP-owned online discount fashion retailer is launching a shopping space dedicated to Gen Z. ZAK CCO, Matt Bennett gave Vogue Business his thoughts.

The Changing Face of Fitness

We recently conducted a survey to assess just how Next Gen consumers feel about the fitness industry. We quizzed SELFHOOD on weight loss, nutrition, exercise and everything in between. The results were surprising. There is widespread discontent brewing in reaction to the hyper curated perfect bodies that dominate advertising. The Next Gen want transparency and are favouring the brands who give it to them.

The Dating App Revolution

2020 was a year of curveballs but nothing was going to stop the world of dating. As we moved to a life online, dating apps had a captive audience. So they took this opportunity and ran with it. And we all followed.


No Normal

Gen Z don’t give a sh*t about the status quo. They haven't grown up with brands they simply 'accept' as the norm. They are there to be won over. Those brands who invest in their own identities, values and principles are those that will form more real, more lasting relationships with this Next Gen audience.

New Balance Launches New SADIO MANÉ Brand Campaign

Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané.

Gen Z - More punk, less anarchy

Gen Z rebel differently, they have a cause. Unlike generations prior, their enemy isn’t as intangible as “the man”. Anarchy is seen as wasted opportunity.

Gen Z defends social media against mental health claims

A new study is challenging the view that the internet and social media are responsible for the mental health problems suffered by Gen Z.