New Year, New Me.
The new year is all about new beginnings. Say goodbye to the medium-ugly boys you’ve been entertaining for the better half of last year and say hello to new opportunities to be ghosted. The first Sunday of the year, dubbed ‘Dating Sunday’, is apparently the busiest time of year for dating apps. Come January 1st, people’s fingers are sore from swiping. Which begs the question: if this is the case, why aren’t Gen Z shagging?!
According to research, we are currently seeing the highest rates of sexlessness amongst young people. Compared to generations prior, they are having less sex with fewer partners, despite the plethora of options at their fingertips.
Tinder, the OG swiping app, probably most associated with the negative connotations of dating apps, have been looking to redefine their proposition and move with the times. Geared more towards finding friendship and connection (as well as relationships and sex), their latest campaign video highlights exactly that. Its Skins-esque vibe and mixed filming techniques gives it a realistic feel that I’m sure resonates with other lonely Londoners. But the cynic in me can’t help but find the prospect of using a dating app to make friends a little… dare I say, sad? And no amount of production value can convince me otherwise.Read Original Story