It’s funny how you can now extrapolate from very limited information about a person to fairly reliably predict the views they likely hold on all manner of ostensibly disparate and disconnected issues. Show me what milk someone drinks and I’ll tell you their vaccination status. Gold top screams unvaxxed. You don’t fuck with their milk, and you sure as shit aren’t going to fuck with their DNA – you got that, Bill Gates?
For whatever reason, milk has indeed ended up as a culture wars battleground. The oat flat white conjures up some clearly crystalised connotations, while sticking to cow juice has become a totem of lactose-tolerating traditionalism. And Oatly divide opinion more than most. Some believe them to be sanctimonious, self-servingly ersatz-anti-establishment bores, and others have fallen for their marketing. But with ads like these, who can blame them?
This week Oatly hacked their own murals with some forced perspective stunts to promote the brand’s launch in France while craftily circumventing the country’s laws prohibiting commercial walls showing products or logos. Udderly glorious. Is it an ad? Is it art? Is it good for you? Is it good for the planet? Shit knows. Just sit back and enjoy a nice fortifying glass of chaos.Read Original Story