Just Stop Soiling.
The progression from ‘global warming’ to ‘climate change’ to ‘climate crisis’ offers an interesting case study in the power of branding. The subject matter has remained essentially the same throughout that metamorphosis, and yet the stakes have been palpably raised purely by changing a few words. You’ve even now started hearing ‘climate catastrophe’ from time to time. What’s next? What’s worse than that? Climate apocalypse? Climate Mrs Brown’s Boys? We’re running out of road here, people.
But where there is crisis, there also lies content. And it is those divisive, emotionally-charged crises that often offer the most fertile creative territory. Channel 4 have exploited that territory to promote their ‘Change Climate’ season of programming… with skid marks. Carbon skid marks, to be precise. Lots of them, too. Proper big ones. On old men’s underpants. That’s certainly one way to make your point. Beats smashing up a painting, to be fair.
I’m sorry. I’ll start recycling. I’ll do whatever you say. Just please put your trousers back on.Read Original Story