The Next Agenda: Next Gen on Luxury.
Here it is. The moment you’ve all been waiting for… Right? The latest edition of The Next Agenda is now live and available for your reading pleasure.
Do luxury brands want Gen Z consumers? Yes. Or at least they think they do. Do luxury brands want all kinds of Gen Z consumers? Maybe… But if they want to stay culturally relevant, they may need them.
We, along with SELFHOOD and a group of experts in the sector, have decoded what may prove to be the most pro-luxury youth mindset to date.
So go get on it. We won’t even be annoyed if you go read it now and come back to coolsh*t later. And here’s a video to whet your appetite.Read The Next Agenda