Brands are exploring new ways of engaging audiences who perhaps previously haven’t been given the mainstream representation they deserve. And at long last, it’s now the turn of the drunks staggering around at 2am in pursuit of grease, poultry, and the self-affirming experience of being called ‘boss’ by a man they don’t know.
Heinz announced a partnership this week with a bastion of the finest culture and cuisine South London has to offer: Morley’s. The partnership will launch the new Morley’s x Heinz Fried Chicken Sauce, which has been blended by the so-called ‘sauce scientists’ at Heinz HQ. Picture Heisenberg, but with less meth and more monosodium glutamate.
They will also be launching a month-long pop-up chicken shop in The Standard Hotel – which is far fancier than the name implies – showcasing an exclusive and elevated menu that combines the finest of delicacies with best-in-class fried chicken. Basically they’re just going to dollop a polyp of caviar on top of a drumstick. Don’t knock it till you’ve tried it.Read Original Story