Time for Zeroes.
It’s St. Patrick’s Day today, so you know what that means… alcohol-free Guinness? Are you sure this is the right script? There must have been some sort of mistake… Really? Alright, if you say so. This is like playing football without a ball. However, I’ve heard from reliable sources/sauces that even the most learned of Guinnesseurs would struggle to tell the difference between the zero and the real deal – although you’d probably start to have an inkling after your 4th or 5th. This year Guinness have given the lion’s share of their St. Paddy’s Day marketing budget to the zero – and they’ve done so courtesy of some pints singing Bonnie Tyler. Hero… sounds like zero… get it? Very clever. But to give them their due, ‘Make it a St. Patrick’s Day to remember’ is terrific copywriting for a booze-free beer. To amplify the celebrations, 50,000 free pints of Guinness 0.0 will be available across Ireland over the course of the weekend. They’re literally giving the stuff away. Sounds like it’ll be quite the party.Read Original Story