Grab the Popcorn.
Well, well, well. Another trial. Haven’t we been spoiled of late? Saying that, the Depp x Heard dealings can be rather sobering at times. But you know what isn’t sobering? A couple WAGs at war over Instagram accusations. Of course, I’m referring to the ongoing Wagatha Christie saga between Coleen Rooney and Rebekah Vardy. However, this is not The Sun; we’re not here to gossip about the current ongoing Wagatha Christie trial. What we will gossip about, however, is some of the clever marketing that has emerged from it – the best-in-court example of which is this effort from Butterkist. The campaign shows real courtroom drawings but with the addition of Butterkist popcorn, thus reflecting the overwhelming voyeurism of the media and the great British public towards the trial and perhaps to tabloid culture more broadly. To be able to use such a talked-about cultural moment and attach one’s brand to it in a manner that feels sharp, relevant and smart is the marketing equivalent of striking gold. Respect.Read Original Story