So Bourgeois.
We’ve had a bit of a debate over whether this should qualify as coolsh*t or not. Internet sensation, Francis Bourgeois, took a brief break from giggling at cabooses to become the face of the new Gucci x The North Face collection. On the surface, it’s hard to see what could possibly be wrong with that. And, really, there isn’t. But it does have the slight tinge of opportunism when a couple monster brands arguably attempt to ride the coattails of something as pure as the unadulterated, train-based joy of this lovable oddball. However, Gucci are gonna Gucci – and they’ve got previous for leaning on some unlikely ambassadors (remember Gerald ‘The Veg King’ Stratford last year?). Plus, The North Face can do very little wrong. And why shouldn’t Mr. Bourgeois be allowed to secure that bread? So, overall, we’re going to place this firmly in the category of coolsh*t. Although he is impossibly posh, so perhaps they ought to find a Keith Proletariat for the next drop.
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