Well, where do we even start with this? We’ve seen some pretty whacky launches from fashion houses over the last couple years, but this one by Balenciaga may just take the cake. Or gâteau, should I say? Rather than picking from their usual crop of models to strut down a runway, Balenciaga decided to go to Springfield to enlist the cast of The Simpsons to showcase their latest creations. The result is this 10-minute mock episode*, which sees Homer plead with Balenciaga creative director Demna Gvasalia to loan Marge a dress, resulting in a fashion show featuring animated versions of the actual outfits released in the collection. Considering high fashion can often feel like a bubble detached from the real world, this really brought it down to the level of the layman. I mean, one of the main models is Homer: a middle-aged, overweight bloke struggling not to burst out of his clothes. Now that is representation for the masses.
*Edit: since writing this, Balenciaga have kindly changed their video settings to prevent the episode being shared anywhere, which is a bit of a nuisance. But it is decent, so if you do fancy watching it, you can do so here.Read Original Story