What in Tarnation?
Way back in the good old days of 2019, streetwear brand MSCHF released their limited edition ‘Jesus Shoes’, which were Nike Air Max 97s that came with frankincense wool liners, a dangling crucifix, and a few drops of ‘Holy Water’ from the River Jordan in the soles. They were a tremendous success and sold out immediately. So what was the only logical next step? Satan shoes, obviously. In a collaboration with Lil Nas X, the rapper who was responsible for resurrecting Billy Ray Cyrus and his achy breaky heart a couple of years ago, the shoes come complete with a bronze pentagram, a bible verse, and a drop of actual human blood. And, for some reason, they haven’t gone down terribly well with some people. Least of all Nike, who have immediately made it crystal clear that they have no affiliation with MSCHF, Lil Nas X or the Dark Lord Lucifer. It did look like Lil Nas X had dropped the classic YouTube apology video, but in true Rick Rolling fashion it actually turned out to be a clip from his new music video, just at the point where he’s giving Satan a lap dance before murdering him. Oh good, that should help smooth things over.
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