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Volume 248

Leggo Friday! This week, Content Creative Megg covers the climate, music, fashion and Lego. What a combo. Stop what you are doing and have a read if you want to save the world.

Create and Strike.

Today millions of young people are taking part in a coordinated strike from school and work to protest against government and business inaction on climate change. It’s likely to be one of the largest environmental protests in history. The strike, led by teen activist Greta Thunberg, is aimed at getting 150 countries to commit to tougher climate targets and faster transitions to renewable energy. To encourage more support, ‘Create and Strike’ have called for London’s creative leaders to allow employees to leave their desks, join the march, and use their creativity to help amplify the messages of the climate emergency through signs, blimps and anything else they can think of. So far, 120 agencies are taking part, including us. Keep updated by following #createandstrike on Instagram.

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Lego Re-build The World.

Lego have launched their first global campaign since the 80s and it’s wicked! Kicked off with an imaginative TV spot, the ad swaps their traditional creative route of animated Lego bricks for an over-saturated CGI aesthetic. The ‘rebuild the world’ line resonates very deeply today and is an invitation to see the world from the eyes of kids, who only see possibilities.

Metronomy Forever.

2019 has been a bangin’ year for music. We’ve had oldies making a comeback as well as some inspiring newcomers. This week made me dance with excitement with the release of Metronomy’s new album ‘Metronomy Forever’. After a 3 year hiatus we’ve been blessed with some of the best tracks they’ve made to date and it’s more experimental than ever. It’s a perfect soundtrack for a September Friday – you know the feeling when you’re still riding on that summer high but drifting in and out of moodier autumn vibes. Do yourself a favour and stick on the dreamy surf guitars and funk bass of <em>‘Whitsand Bay’</em>, have a little boogie to <em>‘Salted caramel ice cream’</em> (which by the way has an intro I always first mistake for Kylie’s “Can’t get you out of my head”) and groove to <em>‘Sex emoji’ </em>which was co-produced by Mr Oizo. Your ears will thank me later.

A Slice Of Comfort.

In a landscape which is all about dressing up and going out, the nation’s favourite pizza joint, Domino’s, hijacked London fashion week with a clothing range that celebrates a night in with your pals. The collection consists of an uber comfy sleeping bag with arms, a three person blanket ideal for a Netflix binge, and a fleece with pockets for your remote. It’s the best thing since garlic and herb dip!

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Mannequins Just Got Creepier.

If you’re lucky enough to have visited Balenciaga’s sleek new flagship store in Maddison Avenue, you will have seen the spaces most defining (and creepiest) feature; the hyper realistic mannequins. Their AW19 collection is dressed on individual 3D printed models, each one based on scans of real-life models that have previously walked in the designer’s shows. Take a look!

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Second Hand September.

You may have heard people talking about #SecondHandSeptember, a hashtag campaign encouraging people to donate old clothes and shop smarter through buying pre-loved styles, rather than brand new ones. To push the movement further, Vestaire Collective are hosting a not so secret sale of garments donated by celebrities such as Paloma Faith, Henry Holland, Lily Cole, Georgia Toffolo, and more. The sale is on for today only and all proceeds will be going to Oxfam. Check it out.

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