As the Star Wars spin-off movie, Solo, hits theatres everybody is feeling the galactic fever. It can be hit and miss when brands jump on the bandwagon, but IKEA has a track record of wins. Their latest addition is their own version of ‘An IKEA Story’ which pokes fun at shoppers whose imaginations have led them to create the lovable ‘Chewbacca’ out of IKEA’s chair and its sheepskin rug. It ends with the tagline, “Discover a galaxy full of ideas.” And full of ideas they are.
WORLD CUP TRAILER EMBROIDERED
If you aren’t excited about the World Cup just yet, you will be after watching the BBC trailer for the tournament. BBC Creative has made an animated trailer created entirely in embroidery, directed by Nicos Livesey. The team collated a set of historical World Cup highlights that have moved into cultural folklore. Every second is twelve-and-half embroidered frames. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, end-to-end that measures over 1,200 metres in length. Just wow.
CITY OF LIES – THE UPCOMING BIOPIC ON BIGGIE SMALLS’ MURDER
Two of the most controversial cases in music history are getting the silver screen rendition – the unsolved murders of Biggie Smalls and Tupac. The first trailer is out and looking very promising, not only because of two major acting talents, Johnny Depp and Forest Whitaker, but because of its focus on LAPD corruption within the city of Los Angeles at the time. It’s based on the book LAbyrinth and hitting the cinemas this September.
THE BRAVE AND THE BEAUTIFUL
Bravery has been a long-term subject matter within SELFHOOD, as it’s an enduring character trait of U30. Risk has been, and always will be, a natural part of being young but now risk has become a necessity to truly be yourself. So, the next question we asked was inevitable: When was the last time you impacted a situation by acting brave? Click the image to find out…
ONE FOR THE A/V NERDS
Black Mass is an experimental music video created using real-time rendering technology in Unreal Engine. Using Unreal as a production tool for short form filmmaking is an area that is developing at an amazing rate. Director and editor, Alex Popescu, created a believable CG set and then practiced camera work & editing to take full advantage of the real-time rendering technology. The results are amazing and beautifully fitting with the track by LEViT∆TE.
REAL-LIFE CHILD TRANSFORMERS
And the ‘parent of the year’ award goes to whoever built these kids their Transformers costumes. We salute you.