COOL SH*T

Volume 175

IS FINANCIAL INDEPENDENCE YOUR PROGRESS MILESTONE?

Milestones for under 30s drastically change from one generation to the next. The SELFHOOD research on U30s reveals what’s important to this ever-evolving audience today and over a third think financial independence is key to make progress. Do you agree?

HAVE YOU EVER DRUNK WITH A HUMANOID ROBOT?

If you’re anxious about the idea that robots will slowly take over the world, stay away from this video. This scary but effective stunt to promote the new season of Westworld features Fred, the humanoid robot. He makes small talk with bar patrons in London about Westworld, the weather and the impending robot apocalypse, before he appears to malfunction and smash a pint glass inside his herculean robot fist. Calm down Fred.

DO YOU TOUCH YOUR CHICKEN?

Sainsbury’s has announced it is launching ‘no touch’ chicken products for squeamish millennials who are scared to handle raw meat. We’re not sure what to make of this. The irony here is that they are targeting environmentally conscious millennials by using MORE plastic packaging when other retailers are trying to reduce. Just touch the chicken! It’s good for the bank and the environment.

CHICKEN EXPLOSIONS

KFC is no stranger to creative advertising, they definitely know how to get their name out there. Their newest campaign by Ogilvy and Mather is no different, it contains spicy fried chicken digitally enhanced to look like flames and smoke in various ‘real life’ situations, and as silly as it sounds, it actually looks awesome. Pick your favourite! We vote for the Power Rangers look-alikes.

CEREAL PR KILLER

Vinyl sales may have been on the rise, but do we need one made out of breakfast cereal? Los Angeles band PRETTYMUCH think they’re not sweet enough. That’s why they teamed up with Kellogg’s to release their song “Hello” on breakfast cereal. That’s right: Simon Cowell’s teen-dream boy band just released a record made out of Chocolate Frosted Flakes. The album is not only playable but edible, too, so whether you love or hate the song, you can have a snack while mulling it over.

KANYE THE PHILOSOPHER

Please, let this be true. This week, Kanye West made his grand return to Twitter. Was it necessary? Not really. Was it entertaining? Always! Apart from the usual Kanyenisms, the highlight has to be the announcement that he is writing a philosophy book called ‘Break the Simulation’. In fact, the book is being written in “real time” on Twitter to fulfil his need to be expressive and without publishing limitations. Where can we pre-order?

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