COOL SH*T

Volume 135

JAY-Z IS COMING FOR YOU WITH 4:44

Today marks the release of Jay-Z’s new album 4:44 and it’s only available to Tidal users. The rapper/business man sure knows how to lure you into a subscription. It’s his first material since 2013 and the trailer was released on Tuesday, with some striking imagery of a young boy running for his life. Convincing enough to sign up?

#MAKEDEFEATYOURFUEL

The brand Gatorade released a new ad which reveals the secret to victory. Sounds cheesy at first, but the aspirational approach is the opposite of what you’d expect. Featuring a line-up of superstar sporting talent, such as Michael Jordan, Serena Williams and many others, they focus on the downfalls of their careers instead of the highlights. Done by TBWA Chiat Day/LA, this is not your average cliché sports ad.

YO-YO! DID YOU OWN A TAMAGOTCHI?

This article really takes us back. Whether you lived through the 90s or not, the legacy of these toys is still notable today. Fidget spinners might have taken over the world in the last 60 days, but it was Tamagotchi, Yo-yo, Pokemon, Hacky Sack etc. that paved the way. We may have whiled away many-an-hour on these hype toys but oh, how it was worth it.

A MUST SEE, MUST LISTEN

World, watch out for Moses Sumney. This week he signed a record deal for the release of his debut album and to celebrate, he dropped a mesmerising video for his single, ‘Doomed’. It’s set underwater and shows Sumney floating in a tank as he performs the atmospheric ballad. The cinematography is stunning and his voice so hypnotic that it feels like a spiritual experience.

THE RADICAL DESIGN OF THE ‘80s

Ever wondered who created the look of the 80s? It was thanks to the design group Memphis, who influenced a decade of crazy patterns and vibrant colours. The initial idea was to escape from the strict rules of modernism to create something unpredictable. Even though the collective lasted for only 6 years with designs that failed to serve a function in people’s homes, they definitely left their colourful mark and inspired many generations to come.

WTF?! DRAKE IS ACTUALY HILARIOUS

Basketball is not all about 3-pointers, dribbling and dunking. It’s about the handshakes you make with your team members. Or so claim coaches ‘Palmer and Murphy’ played by Drake and Farrell at the ‘super top secret NBA training facility’. Drake needs to do more comedy, as even though he is in the presence of the legend that is Will Farrell, it’s hard to decide which one is funnier. DeMar we watch this, DeMar we like it.

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