We’re pretty proud of the work we do but don’t just take our word for it. Here is our latest news and views.
We recently conducted a survey to assess just how Next Gen consumers feel about the fitness industry. We quizzed SELFHOOD on weight loss, nutrition, exercise and everything in between. The results were surprising. There is widespread discontent brewing in reaction to the hyper curated perfect bodies that dominate advertising. The Next Gen want transparency and are favouring the brands who give it to them.
2020 was a year of curveballs but nothing was going to stop the world of dating. As we moved to a life online, dating apps had a captive audience. So they took this opportunity and ran with it. And we all followed.
Gen Z don’t give a sh*t about the status quo. They haven't grown up with brands they simply 'accept' as the norm. They are there to be won over. Those brands who invest in their own identities, values and principles are those that will form more real, more lasting relationships with this Next Gen audience.
Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané.
Gen Z rebel differently, they have a cause. Unlike generations prior, their enemy isn’t as intangible as “the man”. Anarchy is seen as wasted opportunity.
A new study is challenging the view that the internet and social media are responsible for the mental health problems suffered by Gen Z.
From selfies to support, Gen Z are coping with the impact of social media better than we think.
We examined how Gen Z are destigmatizing the psychological well being dialog by refusing to sanitize it.
For today’s teenagers, heavy drinking has lost much of its status, and chopping pints is no longer a compulsory ritual of growing up. Gen Z reject mindlessness for focus, and anarchy for change. Teenage rebellion was in need of a refresh. And it got one.
