Skip to content


We’re pretty proud of the work we do but don’t just take our word for it. Here is our latest news and views.

New Balance Launches New SADIO MANÉ Brand Campaign

Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané.

Gen Z - More punk, less anarchy

Gen Z rebel differently, they have a cause. Unlike generations prior, their enemy isn’t as intangible as “the man”. Anarchy is seen as wasted opportunity.

Gen Z defends social media against mental health claims

A new study is challenging the view that the internet and social media are responsible for the mental health problems suffered by Gen Z.

Generation Anxious – Or Are They?

From selfies to support, Gen Z are coping with the impact of social media better than we think.

Generation Anxious – Or Are They?

We examined how Gen Z are destigmatizing the psychological well being dialog by refusing to sanitize it.

Gen Z: More Punk, Less Anarchy

For today’s teenagers, heavy drinking has lost much of its status, and chopping pints is no longer a compulsory ritual of growing up. Gen Z reject mindlessness for focus, and anarchy for change. Teenage rebellion was in need of a refresh. And it got one.

Award Winning Stories: How Zak helped New Balance become a player in football

Over recent years, New Balance has grown its status within footballing arenas around the world having initially briefed its creative agency Zak with helping it move into the world's most popular sport. Their work together saw them handed the prize for Long Term Marketing Strategy at The Drum Marketing Awards.

New Balance celebrates soccer subcultures in YouTube docuseries

New Balance debuted a new YouTube docuseries called "Football's Next Wave," which celebrates soccer players who exceeded the odds and became world-class players through non-traditional paths, per a press release shared with Marketing Dive.

Women In Football: Looking for Ronda

Women’s football has well and truly arrived. But it needs its first megastar to catapult itself into the mainstream. It needs its Ronda Rousey. So where will this star come from? Maybe right in front of us. This star must, above all, be a true woman of our time.